Ketchup? Catsup? Whatever! Hang on to those Lycopene pills!

Do you eat ketchup? What about tomato sauce? If so, you’ve probably noticed the word “Lycopene” popping up on the labels recently. Hmmm. Seems the large food companies have finally figured out the wisdom of promoting the powerful compounds found within their foods or beverages. We’re seeing the continued rise of the already gigantic category that’s come to be known as “functional foods”. Essentially, as we perceive it, at least in terms of the marketing, it’s the attempted marriage of foods with dietary supplements.
Unfortunately, many of these products, as fine as they might be in and of themselves, often fall far short in the “functional” part, because they typically don’t contain enough of the purported active ingredient to deliver a meaningful benefit to the user, despite what the label might imply.
Another potential problem is often with the consistency or regularity of usage. For example, a small dose of lycopene ingested once or twice a week probably would not deliver the same benefits as a therapeutic dose taken every day in supplement form. As far as I can tell, most of the research done on lycopene involved regular daily supplementation with doses much higher than you’d expect in your standard dollop of ketchup.
Bottom line- if you like ketchup, by all means, enjoy it. For sure, some Lycopene is better than none. Heck, we even have a best-seller that features a few milligrams as part of the mix (although we do not claim it will deliver the benefits of the full dose). But if you want to enjoy the full benefits of Lycopene, get a hold of a supplement with 15mg or more per day. In our view, the best brand of supplemental lycopene is LycoMato® – It’s the one we use (with the fill 15mg dose) in our Lycopene Omega-3 Super Formula.
– Jason Kam
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Supplements are the simplest, safest way to get vitamin D

According to a recent report by Harvard Health Publications’ Harvard Heart Letter, supplements are the simplest, safest way to get vitamin D.

The report also reinforces what we’ve been saying for some time on this blog–that millions of Americans do not have enough vitamin D in their bodies, and the current RDA may not be enough for a lot of people. Also, vitamin D is not just good for bones, but for overall health as well.

Don’t just take it from us, read the letter here:

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Getting enough Vitamin D?

There is an explosion of news today about vitamin D and vitamin D deficiency.

Don’t take it just from us. Check out the following news stories from around the web.

General Vitamin D stories:

Vitamin D in Children:

Well maybe this is the right time to plug our own Vitamin D product, Dr. Cannell’s Advanced D.

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Great News for Multivitamin users!

We never doubted the wisdom of taking your daily multivitamin…Two new reports demonstrate why:

1. Multivitamin users take heart! Recently published research reveals that people taking multivitamins and vitamin E just might expect to live longer, thanks to a possible boost in their heart health. The latest scientific evidence strongly suggests that vitamin E helps keep your heart healthy. Newly published research on vitamins and longevity indicates that regular users of vitamin E–as well as multivitamins–live longer with healthier hearts.

2. Multivitamins help keep your cells youthful, as shown in recent research by scientists at the National Institute of Environmental Health. Scientists at the National Institute of Environmental Health now think taking a daily multivitamin may actually help your cells stay younger, based on studies comparing the DNA of multivitamin users to DNA in non-vitamin consumers.

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American Academy of Dermatology issues revised Vitamin D position statement

The American Academy of Dermatology recently issued a revised Vitamin D position statement, which recommends the following:

“an adequate amount of vitamin D should be obtained from a healthy diet that includes foods naturally rich in vitamin D, foods/beverages fortified with vitamin D, and/or vitamin D supplements. Vitamin D should not be obtained from unprotected exposure to ultraviolet (UV) radiation.”

To read the full position paper, please visit:

Luckily we’re one step ahead. As news and research keeps spreading about the importance of vitamin d supplementation and the health risks of unprotected exposure to ultraviolet radiation, we’re seeing more and more satisfied customers of our Dr. Cannell’s Advanced D. Formulated by John Cannell MD, our Advanced D is a synergistic blend of Vitamin D3 with several targeted nutrients which complement many of the Vitamin D3’s desirable health benefits.

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